This comment from another forum is very convenient if your main objective is to profit from promoting snake oil products to the punters. Usually, these products would not stand up to scrutiny in a properly conducted blind test. Not only that, but limiting equipment evaluation strictly to subjective criteria avoids proper scrutiny by using objective measurements, which could highlight problems with a product that listening tests couldn't. This could severely impact the reputation of a particular vendor's product, thus affecting the advertising revenue the forum operator could extract from that vendor.